Bible
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Matthew
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24
〉   4
〈 Matthew 24:4 〉
And Jesus answered and said unto them, Take heed that no man deceive you. (Matthew 24:4)
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Deceive.
 The primary reason for “taking heed” is to avoid being deceived, or led astray. In one form or another, Jesus repeated this warning again and again (see vs. 4-6, 11, 23-26, 36, 42-46).