That is, Satan. Paul here explains why the glorious gospel is veiled to many men. Satan is a personal being (see on
Matt. 4:1), and it is imperative that we recognize him when he comes in any form or through any medium. The title
“god of this world” alludes to Satan’s attempt to usurp God’s sovereignty over this world. The devil claims to be the god of this world (
Matt. 4:8, 9; 1 John 5:19). He has been the invisible ruler of many of the great kingdoms and empires of earth. He is called
“the god of this world” because it is his purpose to secure complete control of this world and its inhabitants. He is
“the god of this world” because the world is largely under his control. He rules in the hearts of most of its inhabitants (cf.
Eph. 2:1, 2). The world obeys his dictates, yields to his temptations, takes part in his wicked ways and abominations. He is the author and instigator of all sin, and the very embodiment of it. Willful sinners are said to be given over to Satan (
1 Cor. 5:5; cf.
1 Tim. 1:20). He is the
“god of this world” because of his control, even though limited, of the forces of nature, the elements of earth, sea, and sky.