Literally, “good favor [or grace].” A worthy name and good favor, both won by an upright life, are true riches (see Eccl. 7:1). Both may be lost by associating with those who lack a good name, even though we do not actually join them in their questionable ways. A young person often finds excitement in the company of those of lower standards of mind and morals without the least thought of imitating them. But the excitement is dearly bought. There is loss of good name and the danger of adopting some of their ways of thought and action after familiarity has blunted the moral sensibilities.