None should be neglected because of their apparent devotion to worldly things. Many in high social positions are heartsore, and sick of vanity. They are longing for a peace which they have not. In the very highest ranks of society are those who are hungering and thirsting for salvation. Many would receive help if the Lord’s workers would approach them personally, with a kind manner, a heart made tender by the love of Christ. (COL 231.1) MC VC

The success of the gospel message does not depend upon learned speeches, eloquent testimonies, or deep arguments. It depends upon the simplicity of the message and its adaptation to the souls that are hungering for the bread of life. “What shall I do to be saved?”(Acts 16:30)—this is the want of the soul. (COL 231.2) MC VC