Let the Lord’s messengers bear this in mind. To the shepherds of the flock, the teachers divinely appointed, it should come as a word to be heeded. Those who belong to the higher ranks of society are to be sought out with tender affection and brotherly regard. Men in business life, in high positions of trust, men with large inventive faculties and scientific insight, men of genius, teachers of the gospel whose minds have not been called to the special truths for this time—these should be the first to hear the call. To them the invitation must be given. (COL 230.1) MC VC

There is a work to be done for the wealthy. They need to be awakened to their responsibility as those entrusted with the gifts of heaven. They need to be reminded that they must give an account to Him who shall judge the living and the dead. The wealthy man needs your labor in the love and fear of God. Too often he trusts in his riches, and feels not his danger. The eyes of his mind need to be attracted to things of enduring value. He needs to recognize the authority of true goodness, which says, “Come unto Me, all ye that labour and are heavy laden, and I will give you rest. Take My yoke upon you, and learn of Me; for I am meek and lowly in heart, and ye shall find rest unto your souls; for My yoke is easy, and My burden is light.” Matthew 11:28-30. (COL 230.2) MC VC

Those who stand high in the world for their education, wealth, or calling, are seldom addressed personally in regard to the interests of the soul. Many Christian workers hesitate to approach these classes. But this should not be. If a man were drowning, we would not stand by and see him perish because he was a lawyer, a merchant, or a judge. If we saw persons rushing over a precipice, we would not hesitate to urge them back, whatever might be their position or calling. Neither should we hesitate to warn men of the peril of the soul. (COL 230.3) MC VC

None should be neglected because of their apparent devotion to worldly things. Many in high social positions are heartsore, and sick of vanity. They are longing for a peace which they have not. In the very highest ranks of society are those who are hungering and thirsting for salvation. Many would receive help if the Lord’s workers would approach them personally, with a kind manner, a heart made tender by the love of Christ. (COL 231.1) MC VC

The success of the gospel message does not depend upon learned speeches, eloquent testimonies, or deep arguments. It depends upon the simplicity of the message and its adaptation to the souls that are hungering for the bread of life. “What shall I do to be saved?”(Acts 16:30)—this is the want of the soul. (COL 231.2) MC VC